(CVS) stopped printing them for newspapers but some are still in stores. (WBA), stopped printing coupon catalogs and moved their weekly advertisements online.
Kroger is the latest company to discontinue its weekly circular ads. “The loss of the Kroger circulars is a loss for both the paper and our readers,” said the publisher of The Mississippi Dispatch in Columbus, Mississippi. The move also hurts newspapers that rely on advertisements for dwindling revenue.
This means that millions of older and low-income shoppers - the people who often depend on promotions the most to stretch their dollars - will be shut out of online deals. Additionally, 24% of adults with household incomes below $30,000 a year don’t own a smartphone, while 41% don’t have a computer. “It also leaves behind those folks without internet access or smartphones.”Īccording to Pew Research Center, 39% of people 65 and over do not own a smartphone, and 25% don’t use the internet. “This becomes inconvenient for shoppers who, up until now, could do easy comparison shopping just by flipping the pages of competing stores’ circulars at their kitchen table,” said Edgar Dworsky, a consumer advocate and founder of Consumer World. It also comes amid a jump in grocery prices.Ī Stanford University study in 2006 found that at least 10% of shoppers chose their store based on the week’s ads, and that shoppers were most influenced when the ads promoted discounts on cereal, chips, pizza, cookies and hot dogs. The move could deal a blow to shoppers who plan their store trips based on weekly newspaper ads. Senior woman wearing protective mask doing grocery shopping in supermarket Adobe StockĪs more coupons move online, older and low-income shoppers get left out
0 kommentar(er)
